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The Graphic Designer
Graphic designers are professionals that specialize in the development of the layout and production design of visual media such as magazines, newspapers, and other publications. They also design websites, packaging and distinctive logos for products and businesses. The design of advertising media such as posters, postcards and leaflets is also the job of graphic designers. They are responsible for finding the most effective way of getting a message across to the audience by the use of methods such as photography, animation, color, type, and other design techniques.
When developing a new graphic design, the designer needs to consider social, cultural, cognitive and physical factors, which may affect the understanding of the message conveyed. He must gather relevant information by meeting with clients, and doing research on the preferences and needs of the target audience. He will make drafts in order to visualize the design and introduce any necessary changes in order to optimize the design. Using their knowledge and skills, designers select the layout of the different elements on a page or screen. Texts are usually accompanied with illustrations or graphics that explain or exemplify their content.
Designers use a wide range of computer software to help them in the design process. These programs offer design alternatives that cut costs and save time, therefore facilitating the job of the graphic designer and reducing the margin of error. It is important that the computer and communication equipment they use is up-to-date, so that they can profit from any improvements in technology.
Although some entrepreneurs do not consider hiring a professional a priority, the graphic designer is of paramount importance in the design process. Contrary to people who are not professionals, design graduates have the knowledge and experience to develop visual solutions that satisfy consumers´ needs. Furthermore, the skilled have been trained on how to use and combine the Principles of design in order to ensure the devise of an effective and clear design.
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