Design Devices and Media
Although the term graphic design is commonly associated with the designing of websites and advertisements, it encompasses a much broader range of media and applications. Graphic design is expressed in numerous devices and media. Although design devices are many, in this section we will mention and briefly explain the most usual ones: editorial, advertisement, website, packaging, logo, labels and e-book design.
Editorial design is related to the design of magazines, newspapers and books. Although the most important part of a publication is its content, its presentation is also paramount to its success. A good cover design, for example, can make a book stand out from the rest and therefore increase its sales. Editorial design is concerned not only with the design of the cover of books and magazines, but also with the layout of the elements that make up the body, the index, etc.
The design of advertisements demands a lot of research, since the more familiar the designer is with a product, the company offering it, and its target, the more persuasive the design will be. Although advertisements may be oriented towards a certain audience, they are usually in public spaces or on the television and so anyone can see them. Consequently, it is important that commercials, posters, leaflets, etc, are designed using elements that catch the eye of the public in general, therefore attracting larger audiences.
Website design is the arrangement and creation of Web pages. Websites usually include different sections in which the audience can find text and, more frequently than not, images or diagrams that illustrate the information provided. When designing a website it is important that content is clearly organized, and that the site is easy to navigate. Another important aspect of Web design is that the website depicts the purpose for which it has been created.
Packaging and logo design are of paramount importance to the success of a company. Graphic designers need to be very careful and precise when devising a company´s logo or a product´s packaging. Both types of design require the designer to do a lot of research in order to produce results that satisfy the needs of the consumer. One of the most important steps in logo and packaging design is to consider a company´s objective and target and represent them graphically.
Label design, similarly to packaging design, is connected to the product offerd by a company. Labels need to be visually attractive in order to catch the eye of potential clients. It is important that the content of labels is clear and understandable. A label describes the main characteristics and benefits of a certain product, which will determine a customer´s decision on whether to buy it or not.
The term electronic book -or e-book- refers to a book that is published in electronic form, for example on the Internet or on a disk, instead of being printed. Design dealing with these type of material concerns the arrangement and layout of the parts that make up a book. It encompasses the design of the elements that appear in its body, and also with the layout of the text and illustrations that make up the cover, the index, etc. Of prior importance is that e-books are easy to read, download and navigate.
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